The history of traditional American tobacco products begins in 1871 together with Lucky Strike cigarettes.
For the first time the brand was introduced by R. Patterson in Richmond (Virginia) as chewing tobacco, and then cigarettes. In 1905, his company became part of the American Tobacco Company, and after 5 years the products entered the market, making a worthy competition to “Camel” and “Chesterfield”. Cigarettes owed their appearance to a fire in a tobacco warehouse. The owners did not throw away the burnt tobacco, but mixed it with normal tobacco. It turned out to be a completely new taste. So the disaster turned out to be good luck.
In 1917, the slogan of the brand was the phrase “It’s Toasted”, emphasizing the technology of cigarette production, during which tobacco was not dried in the sun, but “fried” at high temperatures. In the same year, the inscription L.S.M.F.T. (“Lucky Strike means fine tobacco”) appeared on the tutu, made in dark green. The Lucky Strike cigarettes logo was the idea of designer Raymond Löwy, who also designed the logos for Exxon, Shell and Coca-Cola.
At one time, there were rumors that the brand was called “Lucky Strike cigarettes” due to the fact that marijuana cigarettes were found in some packs. However, there was no confirmation of this, although buyers sincerely hoped to find the very lucky pack. The name takes us back to the days of the Gold Rush, when seekers who discovered large pieces of noble metal had “unexpected luck.”
To advertise their products, the manufacturers of “Lucky Strike” have always treated with intelligence and humor. The manufacturers of these cigarettes were the first to link tobacco and weight loss. In the 1920s and 1930s, posters told women: “You can avoid overuse of many things that cause excess weight if you choose Lucky Strike.” Reach for a Lucky instead of a sweet” – read the advertising slogans. Lucky Strike cigarettes have become a means of losing weight.