For the first time, Sovereign cigarettes were launched on the market in the mid-1970s by the English tobacco company Gallaher Ltd. The main difference between the brand and American, European cigarettes is that Sovereign used a blend of england blend, that is, the composition of cigarettes was only Virginia, or rather a mixture of its different varieties.
First, the “red” Sovereign cigarettes came to the market, but in a relatively short time the line of the British expanded to five varieties: actually “red” Full Flavour, “black” Premium, “golden” Classic, “blue” Lights and “green” Mentol. Around 2003, the re-design of the brand took place and Sovereign began to produce also in the format of super slims. The design of the package changed, the tutu became white, and the “fortress” was indicated by a colored vertical stripe across the entire pack. The names of the varieties were also changed – Menthol, Premium and Lights disappeared. They were replaced by Special Light, Super Light and Ultra Light Sovereign cigarettes. As noted by fans of the brand, at the same time the quality of cigarettes fell sharply.
This continued neither shakily nor flatly until 2007, when the Japanese corporation JTI acquired Gallaher Ltd., which is called “at the root”. By the 2010s, Sovereign cigarettes were no longer often found and there were packs of LD cigarettes with the inscription “Sovereign by LD”, which, as practice shows, meant the end of the brand. Now Sovereign cigarettes of this brand are no longer produced.
The barcode so far corresponds to the production of England, and on the reverse side of the pack there is an inscription that the cigarettes are made of gold Virginia in the factories of Gallaher Ltd. In a pack of twenty king size cigarettes there is a conventional acetate filter, enclosed in a shell of foil paper. The design of cigarettes is simple – “cork” filter paper and the brand name “in red”. The inscription “king size” seems to be an anachronism, but initially the “red” Sovereign variety was designated as “King Size” and only later as “Full Flavor”.